Reviews can make or break your business. With the intense influence that social media has on business reputability, online reviews can quickly change the minds of multiple consumers. While most take online reviews quite seriously, there are some who prefer to lighten up the mood with a more humorous tone. Here, we explore some of the funniest Yelp reviews to remind everyone to crack a smile now and then.
A1A Car Wash
If you are a Breaking Bad fan, these reviews are right up your alley. The hit show uses this A1A Car Wash in Albuquerque, New Mexico as a cover up for illegal activities. The reviewers play into all this, alluding to the inconsistent hours featured on the show, the crying wife who maintains the car wash, and other Breaking Bad Easter eggs. Definitely one of the funniest Yelp reviews we have come across thanks to its ingenuity.
Le Bernadin
Le Bernadin is one of the fanciest restaurants in New York City, known for its supposedly exceptional seafood. This one Yelp reviewer was none too pleased about the dinner he and his wife had, commenting that he regrets the trip to the restaurant after each time he goes.
The other reviewer offered one of the funniest Yelp reviews about Le Bernadin, mentioning that a bus boy sneakily handed the diners two cheese sticks while the diners had to wait a ridiculously long time for their food to arrive.
Berkeley Bowl
Berkeley Bowl is an organic grocery store in Berkeley, California that specializes in fresh, locally grown produce. This jokester of a Yelp reviewer turned his trip to the Berkeley Bowl into an odyssey about his past relationships, all in order to get to the point that the Bowl has a great selection of watermelons.
Now that we've seen some of the funniest Yelp reviews, let's talk about the pros and cons of receiving humorous comments from consumers
Pros
One of the pros of receiving funny comments is that consumers felt your business was comment-worthy in the first place. Another benefit is that consumers felt your business and staff could handle a joke or two, meaning you give off a laid back vibe. A positive funny review may also garner social media attention, which acts as free publicity for your business as well.
Cons
While we certainly hope all of the funniest Yelp reviews are positive in nature, sometimes receiving a comical review is not such a great thing. Be on the lookout for online reviews that may be taunting or mocking your business or staff. Make sure any funny reviews are not using humor as a way to point out major flaws in your business. Finally, if you want to give off a more serious attitude, funny reviews are not something you should solicit.
The Habits of a Mobile Shopper: Reviewing and Commenting
Here is another survey report from Nielsen about the habits of Mobile shoppers:
We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it's little surprise that mobile shopping activities often depend on which device is used as much as where it's being used.
U.S. mobile shoppers use their devices most frequently in the home, according to Nielsen, as more than two-thirds of smartphone shoppers and four-out-of-five tablet shoppers do—sometimes while watching TV. While shopping on their mobile devices, tablet owners are more active with product research (59%) and are more likely to purchase physical items (38%) than smartphone shoppers (24%).
Smartphone shoppers are more active outside the home, but they are more likely to do certain mobile shopping activities from home, such as reading reviews and using social media to make a comment on a purchase. Even though smartphones and tablets are made to be mobile, some mobile shoppers never leave the couch while they're shopping, as 95 percent of tablet shoppers and 72 percent of smartphone shoppers who make a purchase with their device do so at home, although tablet users are more likely to make a purchase overall.
For mobile shoppers who make a purchase in a retail store, smartphones are constant companions and the in-store device of choice for most. En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip. Once they arrive at the store, 37 percent stay organized using lists while shopping on their phones. Savvy mobile shoppers use their devices to check prices, and the majority of smartphone (63%) and tablet (53%) owners search and scan their way to savings, though more smartphone owners do this while in a retail store. And the savings continue at the checkout lane, where smartphone shoppers are more likely to use their devices for mobile coupons (34%) and for payment (23%).
But the experience doesn't end at the checkout line. When mobile shoppers get back home, they pick up their tablets to track and share their shopping experience on the Web. Twenty percent write comments on social media and 16 percent use their tablets to write reviews of their purchases. Among tablet shoppers, 17 percent said they follow up on their purchase by looking up information on a complementary product. And for those that never leave home to shop, the majority of smartphone (55%) and tablet (52%) shoppers said they use their devices to track the progress of their online orders.