Pinterest, Instagram, travel bloggers and more have helped fuel societies obsession with Wanderlust – a strong desire for, or impulse to wander or travel and explore the world.
However, just because we're all pinning our dream destinations – doesn't mean we're doing away with researching the top restaurants to put on Swarm, the most picturesque buildings to Instagram or the hotel with the best view to incite jealousy in our (over) 500 Facebook friends.
In fact, fewer than 10% of leisure travelers use a travel agent now (Phocuswright), putting their faith in review forums instead. At any given moment, it is estimated that 5,000 commercial airplanes are in the skies over the United States (Daily Mail) – that's a lot of people who have done a lot of research to determine who to fly with, where to fly and where to tell the cab driver to go once they reach their destination.
For Travel, Tourism and Hospitality providers ensuring review forums speak favorably of them is paramount to their success;
-
40% of personal travelers share their experiences through social networking
-
45% of personal travelers make travel plans based on reviews and the experiences of others
-
99% of consumers are willing to pay up to 99% MORE for a 5-star rated product than a 4-star rated product
If you have any questions about optimizing your review forum presence, or how to improve your review forum ratings contact us today!
