Recently, we've noticed that Facebook rich snippets and their subsequent review stars have disappeared from Google Search Results. Other review sites such as Yelp and Yellow Pages are still displaying review stars, so what's different for Facebook?
Well, it may have something to do with the legitimacy of them. Google's main aim is to give searchers what they want and to provide with honest, organic information. Facebook reviews are so easy to pay for that it's called in to question whether any reviews on Facebook are even legitimate. A search for "buy facebook reviews" returns over 811 million results.
Using purchased reviews on any platform is always risky. Not only are paid reviews easy to spot (check out our blog post on How to Spot Fake Reviews), the positive feedback stops there! Wouldn't you rather entice real customers to share their love for your hotel, restaurant or business? Using Review Forum Optimization ensures positive reviews get shared, and gives you the opportunity to deal with negative customer experiences head on!
Download our free checklist to see how you can avoid paying for fake reviews, and capitalize on REAL customer experiences!
