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Funniest Yelp Reviews

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Reviews can make or break your business. With the intense influence that social media has on business reputability, online reviews can quickly change the minds of multiple consumers. While most take online reviews quite seriously, there are some who prefer to lighten up the mood with a more humorous tone. Here, we explore some of the funniest Yelp reviews to remind everyone to crack a smile now and then.

A1A Car Wash

If you are a Breaking Bad fan, these reviews are right up your alley. The hit show uses this A1A Car Wash in Albuquerque, New Mexico as a cover up for illegal activities. The reviewers play into all this, alluding to the inconsistent hours featured on the show, the crying wife who maintains the car wash, and other Breaking Bad Easter eggs. Definitely one of the funniest Yelp reviews we have come across thanks to its ingenuity.

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Le Bernadin

Le Bernadin is one of the fanciest restaurants in New York City, known for its supposedly exceptional seafood. This one Yelp reviewer was none too pleased about the dinner he and his wife had, commenting that he regrets the trip to the restaurant after each time he goes.

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The other reviewer offered one of the funniest Yelp reviews about Le Bernadin, mentioning that a bus boy sneakily handed the diners two cheese sticks while the diners had to wait a ridiculously long time for their food to arrive.

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Berkeley Bowl

Berkeley Bowl is an organic grocery store in Berkeley, California that specializes in fresh, locally grown produce. This jokester of a Yelp reviewer turned his trip to the Berkeley Bowl into an odyssey about his past relationships, all in order to get to the point that the Bowl has a great selection of watermelons.

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Now that we’ve seen some of the funniest Yelp reviews, let’s talk about the pros and cons of receiving humorous comments from consumers

Pros

One of the pros of receiving funny comments is that consumers felt your business was comment-worthy in the first place. Another benefit is that consumers felt your business and staff could handle a joke or two, meaning you give off a laid back vibe. A positive funny review may also garner social media attention, which acts as free publicity for your business as well.

Cons

While we certainly hope all of the funniest Yelp reviews are positive in nature, sometimes receiving a comical review is not such a great thing. Be on the lookout for online reviews that may be taunting or mocking your business or staff. Make sure any funny reviews are not using humor as a way to point out major flaws in your business. Finally, if you want to give off a more serious attitude, funny reviews are not something you should solicit.

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Who Reviews Your Company? Yelp and Google Review Demographics

Worrying about your online business reviews? Wondering who leaves those complimentary reviews, and who leaves the unfair ones? Review forums are a valuable place to build brand awareness and reputation. And in this case, it’s power to the people. The opportunity to review small businesses and franchises gives every consumer a voice. If you’ve ever wondered who reviews your company, here’s a demographics review of Yelp and Google Reviews.

Yelp

Potentially the most notable for businesses, Yelp has tilted the Internet average in many categories. The average Yelp viewer, according to Quantcast, is more likely to be female than male. Yelp reviewers are also more likely to have higher education, including both college and grad school. Yelp reviewers and viewers are typically between the ages of 18 and 44, with the most significant age group between 25-34. Yelp interests all ethnicities, with a higher than average engagement from the Asian population.

When looking at Yelp’s marketing, these demographics are unsurprising. Yelp has many strategies, like Yelp Elite, to target dedicated reviewers. Yelp Elite caters to reviewers with regular postings and engagement, and entices these users to apply to Yelp Elite with free parties and promos (ideal for that age range). Yelp ranks as the 35th highest-traffic website in the United States. Therefore, if you’re a company that appeals to young adults, definitely consider Yelp a part of your business plan.

Google My Business

In order to leave a Google review, a person must have a Google Account. A Google account can access Gmail, YouTube, Maps,  Google+, and other Google products. Therefore, people that leave Google reviews tend to be huge Google advocates.

Both women and men leave Google reviews. Additionally, the same young demographics as Yelp (ages 25-34) applies to Google. After all, online behavior and engagement still favors the young. However, everyone can see Google reviews now that they appear in local search. While a business will typically have more Yelp reviews than Google, Google reviews will have more visibility thanks to the powerhouse search engine’s algorithm.

Looking for more information about review forums? Read our article on online review management or contact professionals at Frost Media Solutions today.

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Should Companies Incentivize Online Business Reviews?

Consumers question businesses’ reputations every day of the year. However, the holiday season brings a rising interest in learning about other shoppers’ experiences. People invest a lot of time, energy and money into buying the perfect present for Christmas, Hanukkah and other gift-giving holidays. Because shoppers buy presents for family members, friends and coworkers, their research period may be lengthened compared to personal shopping. After all, consumers are shopping for other people, visiting their favorite stores for their favorite things. Holiday shoppers are especially interested in customer service, return policies, and overall business reputations. Therefore, review forums will be a first place to start.

soliciting and rewarding online business reviews

Experiences shared on Yelp, Google Places and forums can directly influence purchasing behavior. But what is a company’s role in collecting online business reviews? Of course businesses want their trusted, loyal consumers writing reviews about their positive experiences. However, it’s usually the annoyed shoppers that retreat to review forms with harsh words and low stars. To boost online business reviews, what if you gave shoppers an incentive to write reviews? Consider both scenarios.

 

Strategy 1: Rewarding Customer Reviews

Some businesses offer their customers a coupon, like 5-10% off their next purchase, for a review. While businesses don’t specify that it has to be positive, if a customer has to show their review to management for a discount, it will more likely be a high review. How many people would return to a store they disliked, show a store employee their low review, and then redeem the coupon to buy something? It’s an unlikely case, so it may be worth exploring in order to gain more reviews. While Yelp has condemned soliciting reviews, they obviously have their own business motives. Consider the pros and cons for your business. Maybe test rewarding online customer reviews for a short period of time before making it an longterm marketing effort.

Strategy 2: Not Rewarding Customer Reviews

Many managers choose not to solicit online business reviews. By relying on organic reviews, businesses can honor their reviews for honest, thoughtful reviews. The review page will be populated with thorough input, rather than hastily written reviews from people looking for a deal. This option also avoids any conversations about what’s considered a review. For example, do people that write “nice employees, clean place” earn the same discount as reviewers with helpful input and verbose experience descriptions? Choosing not to reward reviews may be low maintenance, but would an aggressive marketing push be more helpful?

 

Ultimately, it’s a decision unique to each business. Incentivizing online business reviews depends on each company’s marketing strategy and reputation management standing. But one thing is sure, despite the stress around the holiday season, make sure everyone at your business is on their best behavior. You never know when a Yelp or Google review addict is around the corner!

 

Happy Holidays from Frost Media Solutions! 

 

 

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Why Businesses and Consumers Shouldn’t Trust Yelp

If you are running your own business and need to build an online presence, Yelp can be a useful tool. Launched in 2004 to help consumers find, review and bookmark businesses, Yelp has been key for consumers’ online experience and business owners’ web optimization.

Yelp reports 168 million monthly visitors, from both the website and mobile apps. Yelp reviews rank high in search and have become a natural part of consumers’ business decisions. Nevertheless, many visitors and business owners feel hesitant about Yelp. The company has been involved in lawsuits and tied to business horror stories. So what’s true about these rumors?

The Biased Reviews

Businesses can be competitive, and the virtual world is no exception. When it comes to reviews, it is very difficult to identify if posts reflect real consumer experiences or if companies manipulate the content. For example, some of the reviews can be based on speculation or a conflict of interest. Yelp does not require people to identify affiliation or use location based check-ins. And because the accounts are free, it’s easy to create multiple profiles and pull the strings on consumer perception.

The Bought Reviews

Companies spend lots of time, money and resources into discrediting their competitors. Yelp reviews are actually sold online, a practice undetected by consumers. Whether brands buy reviews to boost their own ratings or sabotage competitors, it’s a reality of Yelp people can’t deny.

The Lawsuit

In January 2015, the Federal Trade Commission determined that Yelp does not reward businesses that advertised with inflated reviews or penalize those that do not purchase ads.

However, Yelp can legally withhold positive reviews, a practice that could be used by sales departments to increase ad revenue.

Therefore, perpetuating this idea of Yelp as a reliable source for unbiased reviews is tainted. Especially when businesses compare Yelp to the Mafia or a bully. Yelp maintains that they have never done this tactic, but when it comes to small businesses across the United States versus the review company, it’s difficult to trust Yelp.

 

A business owner encouraged bad reviews after trouble with the Yelp Sales Department's unethical practices.

Where to look next?

Yelp may be your number one source for reviews, but have you considered the alternatives? “Local Guides” by Google, which was recently revamped, fits the interests of both consumers and business. However, right now, Local Guide’s biggest obstacle is that it doesn’t have as many reviews as Yelp. But as more and more business and consumers distrust Yelp, they may turn to Google instead. Additionally, to build company profiles and foster attentive user reviews, Local Guides offers unique bonuses.

Similar to Yelp, accounts are free. Unlike Yelp, there are tangible incentives to build up a reviewer’s profile. Points can be accumulated through thoughtful reviews, helpful pictures, information fixes, question responses and new business uploads. In turn, points can be used to attend summits or try new Google devices.

And as for the monitoring of unethical behavior, Google can use the same powerhouse technology on black hat SEO methods as they do with bad review practices. Google has been trusted in a variety of brands and products, and doesn’t have a single, self-serving business practice like Yelp.

While nothing replaces word-of-mouth, review apps and tools have become a popular habit for online research. Whether you’re a Yelp lover or hater, every business needs a online review management strategy. To get started on yours, contact Frost Media Solutions.

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San Francisco Restaurant takes on Yelp

A typical Yelp promotion involves high ratings in exchange for a discount, but David Cerretini, owner of Botto Bistro, an Italian restaurant in San Francisco is using a different strategy – vying for the worst yelp rating in the Bay Area. Cerretini is offering a 25% discount in exchange for customers 1 star reviews.

After being called 20 times a week by Yelp, Cerretini was persuaded to advertise. Which he did, to the tune of $270 for 6 months. When he stopped advertising, Cerretini noticed a sharp increase in negative reviews, and even noted that one of his best reviews vanished. From this, Cerritini hatched what he believes is “the best business I (he’s) made in years”.

Next to a sassy sign listing the cost for varying extra marinara sizes, ranging from ‘a little bit’ to ‘enough to smell’, Botto Bistro lists it’s various offenses according to Yelp users, ending with their 25% discount for hating them on Yelp. The result? A huge amount of press and some hilarious Yelp reviews!

Story via AdWeek, Photos via Yelp

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Customers on Review Forums: A Loud Voice

By Kev Mason

Today, many consumers reach to the web to find out the pros and cons of a product or brand. Many consumers even share their feelings about products on review forums and across social media platforms. Why do they share? According to a study by Harris Poll, 46% of consumers feel they can be brutally honest on the Internet, and 38% aim to influence others when they express their preferences online. Thus, traditional online brand presence is changing, and so is the traditional form of PR.

A lot of consumers take to heart what others’ have to say about a product, hence greatly influencing their decisions. According to Socialnomics, 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, and 8% trust celebrities. Advertisement and TV spots influence viewers more often than not, but review forum sites take the lead. In this way, the consumers ultimately have the voice.

When you are looking for a hotel during your travels, you most likely check out reviews on sites such as TripAdvisor and Orbitz. When you are looking for a restaurant or popular bar in town, you might check out review forums like Yelp. And when ordering new products, don’t you typically check the reviews on AmazonNewegg, and Google?

Travis Tillotson, Managing Director at Surgo Group states: the “consumer impact phenomenon” has been rapidly shifting over the past 5 years, and now the direct correlation between purchasing and consumer reviews is no longer just an assumption but an actual measurable statistic, varying from industry to industry. Review Forums come in all shapes and sizes, however, brands need to take more of an active stance on trying to “control the conversation” if they want to compete.

Mr. Tillotson states that there are a myriad of ways to accomplish this feat, and they vary from industry to industry; but the bottom line is it seems brands need to be proactive about this industry shift, as no amount of positive “press” can outweigh the voices of the masses.

 

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