Commerce SEO is crucial for any digital storefront. After all, eCommerce search engine optimization is required in order to outrank competitors and outperform paid ads. While the eCommerce SEO strategies for Google, Amazon and Etsy may seem to have different requirements, they ultimately evaluate your product listing for relevancy. By following site-specific guidelines as well as on-site optimizations, your eCommerce store or listing can begin ranking.
5 Quick, Effective Tips for eCommerce SEO:
Whether your own site or an eCommerce platform’s, utilize every opportunity for product information. Product descriptions will be the most influential in your ranking. Keep these detailed, with the most important information mentioned first. However, filling out product information about size, ingredients, quantities, and other factors will offer supplemental support. Every time there is an information box, find the answer and include it.
There will always be an opportunity for tags, whether the title tag, meta tag, or product tag. First, do your own search and see what competitors are trying. If certain key phrases or tags seem to be oversaturated, refine your tags. While your tags should use keywords with high volume searches, your listing shouldn’t be lost in the noise. Find some niche keywords where your product has limited competition, but relevancy toward your listing.
For every product, upload a minimum of three photos. This can include different angles, backgrounds, and zooming. Your customers do not have the chance to pick up and inspect your product like they could in a physical store. Choose from high quality photos that are consistent with your brand (you would hate to lose a customer from photos that look suspicious or low quality). Then, include photo tags when possible (often mentioned as an alt tag).
Many eCommerce platforms will consider product likes, reviews and visits into their algorithm. Therefore, deliver what your customers want. Find a trend among the most-loved products. Reevaluate your keyword strategy based on the best selling products. Encourage people to leave reviews, whether in email marketing or a note in your delivery package.
5. Consider Paid Ads
Paid placements can improve your organic efforts. After all, conversions from these ads can help you learn about your keywords, increase the number of reviews, and increase page visits. Determine a budget then test social media advertising and search engine marketing options.
Learn more ways to improve your eCommerce web presence. Talk to a representative at Frost Media Solutions today!