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Reddit Demographics

Reddit Demographics

In 2015, Reddit had 82.54 billion page views and 725.85 million comments made by 8.7 million users. Users spend about 11 minutes on site, casting almost 25 million up and down votes a day. But who exactly are these Reddit fans?

Reddit, like most social media sites, requires all users to be above the age of 13. However, the platform largely restricts the collection of personal or demographic information. Nevertheless, Reddit does share some user information, as well as online research and analytics tools.

Reddit users are 53% male and 47% female. According to Pew Research Center, “some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.” About 6% of all adults use Reddit.

The strongest affinity interest among Reddit users is:

  • Video Games

  • News and Media

  • Art/Entertainment.

United States makes up 54% of users. The next most popular locations include:

  • United Kingdom 7%

  • Canada 6%

  • Australia 3%

  • Germany 3%

According to a blog post on Reddit, 2011 regional information can show who is most “addicted to the site” by city:

The most engaged users (determined by average pages viewed in one session) include:

  • Canada: 15.72

  • United States: 15.46

  • Denmark: 13.99

  • Norway: 13.81

  • Sweden: 13.34

  • Netherlands: 12.89

  • United Kingdom: 12.86

  • Ireland: 12.57

  • Belgium: 11.98

  • Finland: 11.27

Without dispute, Reddit attracts dedicated users and unique content. Often times, before social media content goes viral on Facebook or Twitter, the content appears on Reddit first.

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