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Funniest Yelp Reviews

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Reviews can make or break your business. With the intense influence that social media has on business reputability, online reviews can quickly change the minds of multiple consumers. While most take online reviews quite seriously, there are some who prefer to lighten up the mood with a more humorous tone. Here, we explore some of the funniest Yelp reviews to remind everyone to crack a smile now and then.

A1A Car Wash

If you are a Breaking Bad fan, these reviews are right up your alley. The hit show uses this A1A Car Wash in Albuquerque, New Mexico as a cover up for illegal activities. The reviewers play into all this, alluding to the inconsistent hours featured on the show, the crying wife who maintains the car wash, and other Breaking Bad Easter eggs. Definitely one of the funniest Yelp reviews we have come across thanks to its ingenuity.

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Le Bernadin

Le Bernadin is one of the fanciest restaurants in New York City, known for its supposedly exceptional seafood. This one Yelp reviewer was none too pleased about the dinner he and his wife had, commenting that he regrets the trip to the restaurant after each time he goes.

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The other reviewer offered one of the funniest Yelp reviews about Le Bernadin, mentioning that a bus boy sneakily handed the diners two cheese sticks while the diners had to wait a ridiculously long time for their food to arrive.

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Berkeley Bowl

Berkeley Bowl is an organic grocery store in Berkeley, California that specializes in fresh, locally grown produce. This jokester of a Yelp reviewer turned his trip to the Berkeley Bowl into an odyssey about his past relationships, all in order to get to the point that the Bowl has a great selection of watermelons.

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Now that we’ve seen some of the funniest Yelp reviews, let’s talk about the pros and cons of receiving humorous comments from consumers

Pros

One of the pros of receiving funny comments is that consumers felt your business was comment-worthy in the first place. Another benefit is that consumers felt your business and staff could handle a joke or two, meaning you give off a laid back vibe. A positive funny review may also garner social media attention, which acts as free publicity for your business as well.

Cons

While we certainly hope all of the funniest Yelp reviews are positive in nature, sometimes receiving a comical review is not such a great thing. Be on the lookout for online reviews that may be taunting or mocking your business or staff. Make sure any funny reviews are not using humor as a way to point out major flaws in your business. Finally, if you want to give off a more serious attitude, funny reviews are not something you should solicit.

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Google Reviews’ Importance Increasing

While Google and Yelp have their own set of loyal users, you may favor one platform over the other for your business strategy. Despite Yelp’s reputation as a powerhouse review forum for a range of businesses, Google is taking measures to claim first place.

Google recently announced that Promoted Pins will now be available on Google Maps, and therefore seen on the maps app, Google Maps on desktop/mobile, and Google.com. This means that businesses can pay to have their company featured in maps results. Now that Google is trying to monetize maps, the leading map app for both iOS and Android operating devices, businesses need to realize that Google Reviews importance is increasing. After all, Google will need users to engage with these Promoted Pins in order to make money. And because the percentage of local searches is growing, these maps results will become more frequent especially among mobile users.

In order to compete organically with these paid results, the number of Google Reviews as well as the rating will be a clear factor. Typically, in a Google search, the first three listings (known as the local 3 pack) will be displayed. After all, some users may immediately discredit paid ads in Maps, and lean toward the best-rated organic listing. Components in this algorithm include relevancy, location and reviews.

As Google works toward building their local listings, and thus Google Reviews, your business should consider a review forum optimization strategy. And if you’re already seeing website clicks, calls and directions from your Google my Business account, you can invest resources into optimizing your local listings with confidence. Talk to a specialist today at Frost Media Solutions so you can outrank unpaid listings, and eventually compete with paid listings.

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Review Forum Chaos after Deadpool Earns High IMDB Movie Rating


Deadpool’s movie release was as bold as its star character. Deadpool broke 8 records its opening weekend, including largest winter season opening weekend and largest R-rated opening weekend, and movie buff discussion has hardly slowed down. With loud marketing tactics and an R-rated script, Deadpool has changed conversation around super hero movies.

With an opening box office gross of $132.75M, you can expect that someone in your circle of friends has seen the movie. And those involved in movie-related review forums can expect to argue the true cinematic worth of the movie. With an astonishing 8.6/10 on IMDB and 84% on Rotten Tomatoes, Deadpool has earned great praise. Yet many commenters are fighting the Deadpoo imdb reviews. Is Deadpool undeserving of its high movie reviews?

As one review put it, “I’m just a guy, watching a superhero movie, asking it to entertain him.” In a thread Why I gave it(and many others) a 10, viewers explain that movies like Deadpool should earn high ratings because of their ability to entertain audiences, not necessarily to compete against timeless movies. Others argue that a perfect movie is idealistic, therefore impossible, but movies that fascinate audiences from start to finish deserve the highest rating.

However, some movie buffs truly believe that 10 ratings should be reserved for movies with classic potential. They criticize the “teenagers and man-children” that skew movie ratings with their amateur IMBD accounts. These review forum opinions ask for unbiased ratings, in which yes, personal entertainment evaluation should not affect ratings. Instead, a movie should be determined by its entire cinematic performance including its artistic value.

Reviewers believe that Ryan Reynolds held up the film. He successfully edged Deadpool into “gotta see it” territory. The action scenes are solid, the pacing is rough, the cast is serviceable, but the Deadpool-caliber gags truly shine when delivered by Reynolds. He is the reason why you’ll remember this film’s funniest, most intense moments.

Many of these message boards stem from Deadpool earning a ranking in the IMDB top 50 movies. With spot #49, Deadpool is among movies like Gladiator, Back to the Future, The Lion King, and Sunset Blvd. For comparison, the top five movies include: The Shawshank Redemption (9.2), The Godfather (9.2), The Godfather: Part 2 (9), The Dark Knight (8.9), and Pulp Fiction (8.9). So yes, Deadpool’s current pop appeal is just .3 away from all-time favorites.

Do you think Deadpool is deserving of a 8.6 movie rating? Do you think that comedic superhero movies deserve a place in the top 50 movies of all time? What do you think will happen to Deadpool’s rating in the coming months, and once available for DVD and streaming?

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Should Companies Incentivize Online Business Reviews?

Consumers question businesses’ reputations every day of the year. However, the holiday season brings a rising interest in learning about other shoppers’ experiences. People invest a lot of time, energy and money into buying the perfect present for Christmas, Hanukkah and other gift-giving holidays. Because shoppers buy presents for family members, friends and coworkers, their research period may be lengthened compared to personal shopping. After all, consumers are shopping for other people, visiting their favorite stores for their favorite things. Holiday shoppers are especially interested in customer service, return policies, and overall business reputations. Therefore, review forums will be a first place to start.

soliciting and rewarding online business reviews

Experiences shared on Yelp, Google Places and forums can directly influence purchasing behavior. But what is a company’s role in collecting online business reviews? Of course businesses want their trusted, loyal consumers writing reviews about their positive experiences. However, it’s usually the annoyed shoppers that retreat to review forms with harsh words and low stars. To boost online business reviews, what if you gave shoppers an incentive to write reviews? Consider both scenarios.

 

Strategy 1: Rewarding Customer Reviews

Some businesses offer their customers a coupon, like 5-10% off their next purchase, for a review. While businesses don’t specify that it has to be positive, if a customer has to show their review to management for a discount, it will more likely be a high review. How many people would return to a store they disliked, show a store employee their low review, and then redeem the coupon to buy something? It’s an unlikely case, so it may be worth exploring in order to gain more reviews. While Yelp has condemned soliciting reviews, they obviously have their own business motives. Consider the pros and cons for your business. Maybe test rewarding online customer reviews for a short period of time before making it an longterm marketing effort.

Strategy 2: Not Rewarding Customer Reviews

Many managers choose not to solicit online business reviews. By relying on organic reviews, businesses can honor their reviews for honest, thoughtful reviews. The review page will be populated with thorough input, rather than hastily written reviews from people looking for a deal. This option also avoids any conversations about what’s considered a review. For example, do people that write “nice employees, clean place” earn the same discount as reviewers with helpful input and verbose experience descriptions? Choosing not to reward reviews may be low maintenance, but would an aggressive marketing push be more helpful?

 

Ultimately, it’s a decision unique to each business. Incentivizing online business reviews depends on each company’s marketing strategy and reputation management standing. But one thing is sure, despite the stress around the holiday season, make sure everyone at your business is on their best behavior. You never know when a Yelp or Google review addict is around the corner!

 

Happy Holidays from Frost Media Solutions! 

 

 

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Why Businesses and Consumers Shouldn’t Trust Yelp

If you are running your own business and need to build an online presence, Yelp can be a useful tool. Launched in 2004 to help consumers find, review and bookmark businesses, Yelp has been key for consumers’ online experience and business owners’ web optimization.

Yelp reports 168 million monthly visitors, from both the website and mobile apps. Yelp reviews rank high in search and have become a natural part of consumers’ business decisions. Nevertheless, many visitors and business owners feel hesitant about Yelp. The company has been involved in lawsuits and tied to business horror stories. So what’s true about these rumors?

The Biased Reviews

Businesses can be competitive, and the virtual world is no exception. When it comes to reviews, it is very difficult to identify if posts reflect real consumer experiences or if companies manipulate the content. For example, some of the reviews can be based on speculation or a conflict of interest. Yelp does not require people to identify affiliation or use location based check-ins. And because the accounts are free, it’s easy to create multiple profiles and pull the strings on consumer perception.

The Bought Reviews

Companies spend lots of time, money and resources into discrediting their competitors. Yelp reviews are actually sold online, a practice undetected by consumers. Whether brands buy reviews to boost their own ratings or sabotage competitors, it’s a reality of Yelp people can’t deny.

The Lawsuit

In January 2015, the Federal Trade Commission determined that Yelp does not reward businesses that advertised with inflated reviews or penalize those that do not purchase ads.

However, Yelp can legally withhold positive reviews, a practice that could be used by sales departments to increase ad revenue.

Therefore, perpetuating this idea of Yelp as a reliable source for unbiased reviews is tainted. Especially when businesses compare Yelp to the Mafia or a bully. Yelp maintains that they have never done this tactic, but when it comes to small businesses across the United States versus the review company, it’s difficult to trust Yelp.

 

A business owner encouraged bad reviews after trouble with the Yelp Sales Department's unethical practices.

Where to look next?

Yelp may be your number one source for reviews, but have you considered the alternatives? “Local Guides” by Google, which was recently revamped, fits the interests of both consumers and business. However, right now, Local Guide’s biggest obstacle is that it doesn’t have as many reviews as Yelp. But as more and more business and consumers distrust Yelp, they may turn to Google instead. Additionally, to build company profiles and foster attentive user reviews, Local Guides offers unique bonuses.

Similar to Yelp, accounts are free. Unlike Yelp, there are tangible incentives to build up a reviewer’s profile. Points can be accumulated through thoughtful reviews, helpful pictures, information fixes, question responses and new business uploads. In turn, points can be used to attend summits or try new Google devices.

And as for the monitoring of unethical behavior, Google can use the same powerhouse technology on black hat SEO methods as they do with bad review practices. Google has been trusted in a variety of brands and products, and doesn’t have a single, self-serving business practice like Yelp.

While nothing replaces word-of-mouth, review apps and tools have become a popular habit for online research. Whether you’re a Yelp lover or hater, every business needs a online review management strategy. To get started on yours, contact Frost Media Solutions.

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Picking your Hotel and Spotting Fake Reviews

Brands are now aware of the benefits associated with a positive review site presence , with many taking to purchasing fake reviews to bump up average ratings. So how do you know when a review is from a real, verified customer vs a purchased, illegitimate post?

1. User History
Click through the reviewer’s history. How long has the account been open? Did they open this account, post the review then close it? Do they review too often or not often enough?

2. Broken English
Users of english based review sites are typically native (or at least fluent) english speakers, so you should expect that reviews are written in legible english with minimal mistakes.

3. Perfectly Executed English
Just as broken english can be a tell tale sign – so can perfect english. The way people speak colloquially translates into their reviews, so keep an eye out for reviews that are too formal, or too perfectly executed.

4. Grammar Mistakes
Even though native english speakers make grammar mistakes, there are those that we all make, and those that are red flags.

5. Overall tone of the review
When someone has spent a large amount of money on a hotel, are in a city (or country) they aren’t familiar with and have a different than expected experience, that emotion is going to show up in their review, so look out for emotion. If people are simply stating facts about the establishment and giving none of their own color to the review, chances are it’s not based on any actual experience.

6. Stand out reviews
Is the review the ONLY 5 star review in amongst 438 other 1 star reviews? Then yeah, it’s probably too good to be true.

7. Common Review Themes
The aspects of a trip that prompted people to post a review (good or bad) are generally pretty consistent for everyone – so keep an eye out for them. If the review you’re looking at mentions a negative aspect (or positive) of the experience that isn’t mentioned by anyone else, then chances are it’s not true.

8. Trust your instinct!
Seasoned travellers tend to have a pretty good gut instinct for reviews and picking out which are too good to be true.

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Interesting Article On Why Reviewers Make Up Negative Reviews

Via the NYTimes Bits Blog.

It’s pretty clear exactly who writes fake positive reviews on the Web: friends or relatives of the author or the shop or restaurant owner, or sometimes the author or shop owner himself. The goal of fake positive reviews is to increase sales, and the reviewers are the ones who benefit, or want their friends to benefit.

But who writes fake negative reviews, denouncing stuff without any obvious reason? The usual assumption is that the perpetrators are competitors of some sort, hoping to get an edge on other novelists or chefs or innkeepers. But are there really so many nasty people in the world who need to get some slight advantage by tearing down the restaurant one block over? The question has been shrouded in mystery.

Until now. A fascinating new academic study sheds light on the fake negative review, finding not only that the source is totally unexpected but also that the problem is much bigger than a few malicious operators.

It turns out that competitors are not necessarily the ones giving one miserable star to products they did not buy or experiences they did not have. Customers do it — in fact, devoted customers.

This is hard to wrap your brain around, so first some background. The study was done by Eric Anderson of Northwestern University and Duncan Simester of the M.I.T. Sloan School of Management, using data from an unnamed apparel company that markets through catalogs, a few stores and a Web site. The company does not use third-party sellers and few of its products turn up on eBay, so it provided a relatively controlled experiment.

Registered customers wrote over 325,000 reviews in the study period. But for 16,000 of those reviews, there is no evidence that the customer bought the item. These reviews are on balance much more negative. (Could the items have been gifts, which could explain a higher level of dissatisfaction? No, the reviewers explicitly said they bought the items. The researchers were also able to rule out other possibilities, such as the negative reviews’ being attributable to differences among items or among reviewers.)

The researchers cannot say directly what the comments look like that accompany these reviews, because then it would be possible to do a Web search and identify the company. But Mr. Simester said they are something like this:

• I should have read all of the negative reviews before ordering. Please bring back the old style.

• I ordered this item over your Web site. Why is it that good designs are always changed? Please go back to the original.

• I am on a “Made in the USA” campaign and so am returning this item. Please stop importing.

The cranky customers are acting, the study concludes, as “self-appointed brand managers.” To put it another way, they are venting. The review forum gives them a simple and direct means of doing so: I hated this product, so listen to me.

As Mr. Simester put it in an interview: “Your best friends are your worst critics.” The study mentions in passing that Harley-Davidson’s customers were upset when the company introduced a perfume. They took it personally. The same phenomenon seems to be operating here and, perhaps, all over the Web, distorting the review process in a way never imagined.

The apparel retailer was somewhat alarmed to discover this was going on, Mr. Simester said. One possible solution is to allow customers to write reviews only if they have purchased the product. Or give customers easier ways to let their feelings be known.

For the rest of us, the rule remains the same: read reviews if you have no other source of information, but never place your full trust in them. Mr. Simester, who says he has never written a review himself, follows this philosophy.

The other conclusion is that behavior online is too easily taken as a mirror of reality when it is nothing of the sort. What seems to be the voice of the masses is the voice of a self-appointed few, magnified and distorted.

“For every thousand customers, only about 15 write these reviews — and one of them is writing negative reviews of products he hasn’t bought,” Mr. Simester said. “How surprised should we be that one out of a thousand people do something we have trouble understanding?”

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Customers Seek Reviews for Hotels (INFOGRAPHIC)

By Kev Mason

According to the following infographic on the Hospitality industry, 60% of consumers consult some type of customer review forum prior to making a purchase. When you are looking for a hotel during your travels, you most likely check out reviews on sites such as GoogleTripAdvisor, and Orbitz.

  • How many stars does the hotel have?
  • What sort of rooms are available?
  • What amenities are included in the room?

Customers frequently go to review forums to find answers to these questions.

The Hospitality industry makes on average $425 billion a year, with $255 billion of that annual revenue influenced by review forums.

A study done by Paragon Poll shows that 82% of the Hospitality industry is trying their luck with online conversation in review forums.

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