Wikipedia is the largest online encyclopedia and arguably one of the most trusted sources of information on the internet. Businesses are increasingly recognising the importance of having a strong and favourable Wikipedia presence. Participating in Wikipedia not only ensures your existing or potential clients can find out about you, but also drives tangible results.
As a trusted source of information, Wikipedia can improve your reputation
Being present on Wikipedia increases your overall visibility
Wikipedia ranks extremely highly on Google search results
Once you have decided you would like a Wikipedia page, you need to go about creating a page for your company. It is best not to rush into this stage, as research and preparation will make creating the page far easier.
1. Research and preparation
As Wikipedia is an encyclopedia, anything that’s published needs to be referenced and justified. Do some prior research and find articles that you can use to reference facts and statistics about your company. If there is not much information about your company on the internet, consider reaching out to a PR firm or content producer.
2. Establishing whether you need a page
It is important to establish whether you should actually have an entire page. It could potentially be more appropriate for you to add content to existing pages, directly referencing your company. This could serve to leverage the visibility and authority of the existing Wikipedia pages to promote your company. Look for pages that naturally complement your business, that have high viewership and that you can amend with minimal edits.
3. Drafting the page
The number one rule with drafting content on Wikipedia is that it needs to appear unbiased. You should avoid blatantly advertising or inflating achievements of your company, as content like this is bound to be edited or removed. You are more than entitled to focus on the positive aspects of your company, but ensure that you write the article from a factual perspective, with as many references as appropriate. We suggest you have a third party check over the draft as a final step.
4. Monitor your page
Once you have uploaded your page, it is important to regularly check on it to see if it requires edits or updates, the same as you would your website. Some actions may include checking references to check they still link to an active page or updating employee or financial statistics. Wikipedia is open source, meaning it can be edited by anyone. This may seem intimidating, but if you are confident your information is factual, you have nothing to worry about.
These tips should have you well on the way to creating a great Wikipedia page for your company.