For businesses in the hospitality and tourism industries, managing your TripAdvisor reviews is one of the most important things you can do for your customer reputation management. TripAdvisor is geared towards consumers, so they can provide reviews and ratings for hotels, destinations, restaurants and more. Many business owners would rather boycott the website than encourage it, but they can actually leverage the popularity of sites like TripAdvisor and make it work for them.
By claiming your business listing on TripAdvisor you’re able to monitor and manage your rating and review from the inside. Below are some tips for maintaining a good score.
Responding to your TripAdvisor reviews is of course important to maintaining that customer relationship and creating an environment for that customer to become an ambassador for your business. Responding quickly will ensure positive reviewers are further impressed with your business and negative reviewers receive the response to their concerns in an efficient manner. Prospective customers will view this favorably.
This goes without saying, of course you should always maintain a polite and professional manner while conducting business. That being said, negative reviews can sometimes bring the worst out in us. Try to avoid feeling personally attacked if you do have a negative review, and consider the appropriate response to manage this customer’s claims.
TripAdvisor Comment Cards
Not every business will do this but it’s important to encourage all of your customers to rate and review your business online. Too often business owners will become disgruntled at review sites for creating an outlet for negative reviews to populate. This is true, usually a customer will only think to review if they’ve had a bad or extremely good experience, but what about the vast majority that simply have a pleasant experience or don’t think to review? These comment cards will solve this problem and potentially improve your score.
In the same vein of comment cards, these digital reminders ensure all of your customers know they have the option to review your business online. This increases the chances of receiving reviews.
Display TripAdvisor Awards
What better way to bring attention to your TripAdvisor page than with some awards you have received? Make sure you’re displaying them in the correct places for your customers to view, whether that’s directly behind reception or on each desk of your hotel rooms.
Encourage Reviews as Guests Leave
If you’re running a hotel it’s a nice idea to have staff encourage guests to leave a review on TripAdvisor about their stay. If you run a restaurant you can also put a TripAdvisor sticker on the inside of your checkbooks. This ensures they see your page and have the encouragement to leave a review.
Film buffs have long discredited the blade films to be one of the worst vampire franchises of all time, but does the Blade: Trinity imdb rating of 5.9 really represent the film?
One person who is bound to be agreeing is Wesley Snipes, who claims it’s barely even a Blade movie. The actor is in the process of suing New Line Cinema for not paying him his full salary or involving him in script decisions. He also reputedly felt that the film introduced too many new characters and didn’t focus enough on Blade himself.
The highest ranking imdb user review is titled: “What happened to Blade?” – need we say more? It’s hard not to agree with Snipes, it’s very clear that Ryan Reynolds steals the show. The plot is scattered, the cinematography is subpar and the character diversions are hard to keep up with, but Ryan Reynolds’ performance makes it all worthwhile.
Taking a look at the Blade: Trinity IMDB voter demographics, and the half a star higher average rating from females could also indicate a love for Ryan Reynolds in this film. Although, as a much high percentage of voters are male, it’s not a clear comparison.
If for nothing else than Reynold’s performance, a below 6 star rating on imdb is not really justified. Lastly, you cannot entirely hate a film that contains vampire Pomeranians.
Yelp is a crowd-sourced local business review site, and many use this site to either advertise their business or find a business that has what they’re looking for, but what are some yelp alternatives?
Foursquare is all about discovering new ways to explore your hometown. The site is able to recommend locations based off your previous selections and creates preferences specifically for you. Foursquare offers you to compete with your friends based on your recurrently visited places.
Judy’s Book is a an online yellow pages used by millions of members to discover the ideal deals, discounts and coupons they are looking for. You can choose to trace businesses and professionals, such as pizza restaurants, dry cleaners, dentists, restaurants, physicians, and plumbers.
This is an online native advertising system that allows you to search through the Yahoo search service and automatically populates relevant reviews for you based on your prior information.
TripAdvisor is free and easy to use for finding hotels, restaurants, and attractions for any destination. The site has up to 32 million members from across the world and has more than 1000 million reviews, making is a very helpful tool and perfect alternative to Yelp.
As marketing has evolved with social media, it has become almost essential for large brands to build relationships with celebrities and influencers.
Capitalizing on this viewership is not a new marketing concept at all, there’s been celebrity endorsements since the dawn of Hollywood, but what has changed is how brands are using these influencers, and evidently, what constitutes as a social media influencer.
These lines are very blurry as we move into 2017, especially with the likes of social giants such as Instagram and Snapchat becoming ever more prominent on the social scene. Brands are now targeting influencers with large audiences to get their messages to the masses.
Below we shed light on a few prime examples of social media endorsements from brand influencers – soon we might not be able to tell an endorsement from an authentic post.
Chevrolet and a host of celebrities, including Ian Somerholder, Nikki Reed and Alec Baldwin:
Multiple videos and social posts were created as part of Chevrolet’s #BestDayEver campaign, the ingenious part being that these posts came directly from the influencers and many fans would not have been able to distinguish them as endorsements because they came across extremely genuine. The only identifiable endorsement characteristic being the hashtag #BestDayEver linking these posts with the overall campaign. Ian Somerholder and Nikki Reed taught a business course at Emroy University, and Alec Baldwin dressed up as Abraham Lincoln arrived on Occidental College campus as a substitute teacher for a U.S. history class. Within 24 hours, the social media posts attracted 1.5 million organic likes and shares.
Taco Bell and Shaun McBride:
This is someone you might not have heard of, Snapchat celebrity Shaun McBride has amassed hundreds of thousands of followers on the platform – which seems impossible to comprehend, even for digital marketers like us. Last year McBride was part of an ad campaign promoting Taco Bell’s Cap’n Crunch Berry Delights.
Taco Bell allowed the influencer to take over their Snapchat account and the result was hilarious. Although it’s hard to know the exact results from this campaign, we do know that Taco Bell continued to engage with McBride and asked him to promote a launch of a new menu item for the 2016 Super Bowl, resulting in 40,000 pre-orders.
The subtle, niche-brand social media endorsements:
Forget about the obvious celebrity endorsement on social media for awhile, because in fact, the future of brand endorsements is in niche influencer markets. THe rise of the social media influencer has seen everyday individuals make a name for themselves online and brand are reaching out to these young digital natives to reach an audience that’s best known by that influencer.
This is where brands are able to reach an ever-evolving online community, by asking an influencer who is actually within this community to do the endorsements for them. It’s a very clever tactic that’s only going to become more beneficial for brand moving forward. Take NYC blogger @rachmartino for instance – she’s by no means a celebrity, or even the largest online influencer, but her audience is important. Hallmark recognised this and paid the instagramer to share a picture of one of their greeting cards with her online community. Resulting in thousands of likes and views, this is by no means a huge outcome, but it’s niche, and that’s where it counts in the current online climate.
Some companies are still struggling to establish an ROI from their social marketing campaigns, while others are successfully ensuring they are part of the trend, so you don’t want to be the business stuck behind the digital curve.
How to Get More Reviews on Facebook:
Go for the obvious!
You might be of the assumption it’s silly or obtrusive to post on Facebook encouraging your likers to review your business, but it’s not going to turn anyone away. Think about it – they’ve already gone out of their way to like your page and see all of your Facebook posts, including those goofy promotional memes you think a cool, so they aren’t going to be discouraged by a simple post. If they don’t want to leave a review, they won’t, but there’s no harm in asking.
There’s a few different ways you can post this – as a text post, a call-to-action or a picture post, either way, make sure you include the link to the reviews section of your business page: https://www.facebook.com/frostmediasolutions/reviews/
Don’t be shy – ask your audience to leave a review:
This doesn’t have to be a cold approach or an announcement to all of your likers publicly, it can be a off the back off a warm lead through your business. When you’ve dealt with an ongoing client for a while, or just finalized work with a temporary client, it’s a good idea to send a little “thank you” email and gently ask them to leave a review on your Facebook page.
In this email you can directly link to the reviews page on your Facebook business page: https://www.facebook.com/frostmediasolutions/reviews/
How to write a message to your customer//client asking for a review of your business:
If you’re running your business correctly, your clients/customers will already be happy with the services or goods you’re providing them, so they should be more than happy to review your work. This is where business owners or marketers tend to miss the mark – because they assume they’re hassling their clients. In reality, it’s not a bother for them at all. Keep it short and sweet. Here’s an example:
It was a pleasure working with you!
Would you mind taking a moment to leave Growing Social Media a quick review on our Facebook page?
You may do so, here: https://www.facebook.com/frostmediasolutions//reviews/
Growing Social Media.
You’ve probably spent a lot of time and money getting your business website up and running, so use it for all it’s potential purposes! This includes a call-to-action from your website to the review section of your business page, encouraging any visitors to leave a review on Facebook. There is potential for this to go slightly awry though, as it encourages everyone (even those with ill-intentions) to visit and leave a review on your Facebook page. So- use this tactic with discretion, and accept the negative consequences if they occur.
If you have a shop front – use it! Just like a website, your shop is the perfect representation of business, so place a sign in-store that directs people to your Facebook page, asking for a review. Again, use this tactic with warning – you may attract unwanted attention, so weigh up the costs first.