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Managing Your TripAdvisor Reviews

For businesses in the hospitality and tourism industries, managing your TripAdvisor reviews is one of the most important things you can do for your customer reputation management. TripAdvisor is geared towards consumers, so they can provide reviews and ratings for hotels, destinations, restaurants and more. Many business owners would rather boycott the website than encourage it, but they can actually leverage the popularity of sites like TripAdvisor and make it work for them.

By claiming your business listing on TripAdvisor you’re able to monitor and manage your rating and review from the inside. Below are some tips for maintaining a good score.

  • Respond Quickly

Responding to your TripAdvisor reviews is of course important to maintaining that customer relationship and creating an environment for that customer to become an ambassador for your business. Responding quickly will ensure positive reviewers are further impressed with your business and negative reviewers receive the response to their concerns in an efficient manner. Prospective customers will view this favorably.

  • Be Professional 

This goes without saying, of course you should always maintain a polite and professional manner while conducting business. That being said, negative reviews can sometimes bring the worst out in us. Try to avoid feeling personally attacked if you do have a negative review, and consider the appropriate response to manage this customer’s claims.

  • TripAdvisor Comment Cards

Not every business will do this but it’s important to encourage all of your customers to rate and review your business online. Too often business owners will become disgruntled at review sites for creating an outlet for negative reviews to populate. This is true, usually a customer will only think to review if they’ve had a bad or extremely good experience, but what about the vast majority that simply have a pleasant experience or don’t think to review? These comment cards will solve this problem and potentially improve your score.

  • Email Campaigns

In the same vein of comment cards, these digital reminders ensure all of your customers know they have the option to review your business online. This increases the chances of receiving reviews.

  • Display TripAdvisor Awards

What better way to bring attention to your TripAdvisor page than with some awards you have received? Make sure you’re displaying them in the correct places for your customers to view, whether that’s directly behind reception or on each desk of your hotel rooms.

  • Encourage Reviews as Guests Leave

If you’re running a hotel it’s a nice idea to have staff encourage guests to leave a review on TripAdvisor about their stay. If you run a restaurant you can also put a TripAdvisor sticker on the inside of your checkbooks. This ensures they see your page and have the encouragement to leave a review. 

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Blade: Trinity imdb – Unfairly underrated?

Film buffs have long discredited the blade films to be one of the worst vampire franchises of all time, but does the Blade: Trinity imdb rating of 5.9 really represent the film?

One person who is bound to be agreeing is Wesley Snipes, who claims it’s barely even a Blade movie. The actor is in the process of suing New Line Cinema for not paying him his full salary or involving him in script decisions. He also reputedly felt that the film introduced too many new characters and didn’t focus enough on Blade himself.

The highest ranking imdb user review is titled: “What happened to Blade?” – need we say more? It’s hard not to agree with Snipes, it’s very clear that Ryan Reynolds steals the show. The plot is scattered, the cinematography is subpar and the character diversions are hard to keep up with, but Ryan Reynolds’ performance makes it all worthwhile.

Taking a look at the Blade: Trinity IMDB voter demographics, and the half a star higher average rating from females could also indicate a love for Ryan Reynolds in this film. Although, as a much high percentage of voters are male, it’s not a clear comparison.

If for nothing else than Reynold’s performance, a below 6 star rating on imdb is not really justified. Lastly, you cannot entirely hate a film that contains vampire Pomeranians. 

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Yelp Alternatives: Top Review Websites

Yelp is a crowd-sourced local business review site, and many use this site to either advertise their business or find a business that has what they’re looking for, but what are some yelp alternatives?

Foursquare:

Foursquare is all about discovering new ways to explore your hometown. The site is able to recommend locations based off your previous selections and creates preferences specifically for you. Foursquare offers you to compete with your friends based on your recurrently visited places.

Judy’s Book:

Judy’s Book is a an online yellow pages used by millions of members to discover the ideal deals, discounts and coupons they are looking for. You can choose to trace businesses and professionals, such as pizza restaurants, dry cleaners, dentists, restaurants, physicians, and plumbers.

Yahoo Local:

This is an online native advertising system that allows you to search through the Yahoo search service and automatically populates relevant reviews for you based on your prior information.

TripAdvisor:

TripAdvisor is free and easy to use for finding hotels, restaurants, and attractions for any destination. The site has up to 32 million members from across the world and has more than 1000 million reviews, making is a very helpful tool and perfect alternative to Yelp.

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Social Media Endorsements: Opinion Matters

social media endorsements

Have you heard of Zoella? How about Pewdiepie, you must have heard of him right? Well with over 50 million YouTube subscribers, he definitely has enough attention on him.

As marketing has evolved with social media, it has become almost essential for large brands to build relationships with celebrities and influencers.

Capitalizing on this viewership is not a new marketing concept at all, there’s been celebrity endorsements since the dawn of Hollywood, but what has changed is how brands are using these influencers, and evidently, what constitutes as a social media influencer.

These lines are very blurry as we move into 2017, especially with the likes of social giants such as Instagram and Snapchat becoming ever more prominent on the social scene. Brands are now targeting influencers with large audiences to get their messages to the masses.

Below we shed light on a few prime examples of social media endorsements from brand influencers – soon we might not be able to tell an endorsement from an authentic post.

Chevrolet and a host of celebrities, including Ian Somerholder, Nikki Reed and Alec Baldwin:

Multiple videos and social posts were created as part of Chevrolet’s #BestDayEver campaign, the ingenious part being that these posts came directly from the influencers and many fans would not have been able to distinguish them as endorsements because they came across extremely genuine. The only identifiable endorsement characteristic being the hashtag #BestDayEver linking these posts with the overall campaign. Ian Somerholder and Nikki Reed taught a business course at Emroy University, and Alec Baldwin dressed up as Abraham Lincoln arrived on Occidental College campus as a substitute teacher for a U.S. history class. Within 24 hours, the social media posts attracted 1.5 million organic likes and shares.

Taco Bell and Shaun McBride:

This is someone you might not have heard of, Snapchat celebrity Shaun McBride has amassed hundreds of thousands of followers on the platform – which seems impossible to comprehend, even for digital marketers like us. Last year McBride was part of an ad campaign promoting Taco Bell’s Cap’n Crunch Berry Delights.

Taco Bell allowed the influencer to take over their Snapchat account and the result was hilarious. Although it’s hard to know the exact results from this campaign, we do know that Taco Bell continued to engage with McBride and asked him to promote a launch of a new menu item for the 2016 Super Bowl, resulting in 40,000 pre-orders.

The subtle, niche-brand social media endorsements:

Forget about the obvious celebrity endorsement on social media for awhile, because in fact, the future of brand endorsements is in niche influencer markets. THe rise of the social media influencer has seen everyday individuals make a name for themselves online and brand are reaching out to these young digital natives to reach an audience that’s best known by that influencer.

This is where brands are able to reach an ever-evolving online community, by asking an influencer who is actually within this community to do the endorsements for them. It’s a very clever tactic that’s only going to become more beneficial for brand moving forward. Take NYC blogger @rachmartino for instance – she’s by no means a celebrity, or even the largest online influencer, but her audience is important. Hallmark recognised this and paid the instagramer to share a picture of one of their greeting cards with her online community. Resulting in thousands of likes and views, this is by no means a huge outcome, but it’s niche, and that’s where it counts in the current online climate.

social media endorsements

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Funniest Yelp Reviews

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Reviews can make or break your business. With the intense influence that social media has on business reputability, online reviews can quickly change the minds of multiple consumers. While most take online reviews quite seriously, there are some who prefer to lighten up the mood with a more humorous tone. Here, we explore some of the funniest Yelp reviews to remind everyone to crack a smile now and then.

A1A Car Wash

If you are a Breaking Bad fan, these reviews are right up your alley. The hit show uses this A1A Car Wash in Albuquerque, New Mexico as a cover up for illegal activities. The reviewers play into all this, alluding to the inconsistent hours featured on the show, the crying wife who maintains the car wash, and other Breaking Bad Easter eggs. Definitely one of the funniest Yelp reviews we have come across thanks to its ingenuity.

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Le Bernadin

Le Bernadin is one of the fanciest restaurants in New York City, known for its supposedly exceptional seafood. This one Yelp reviewer was none too pleased about the dinner he and his wife had, commenting that he regrets the trip to the restaurant after each time he goes.

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The other reviewer offered one of the funniest Yelp reviews about Le Bernadin, mentioning that a bus boy sneakily handed the diners two cheese sticks while the diners had to wait a ridiculously long time for their food to arrive.

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Berkeley Bowl

Berkeley Bowl is an organic grocery store in Berkeley, California that specializes in fresh, locally grown produce. This jokester of a Yelp reviewer turned his trip to the Berkeley Bowl into an odyssey about his past relationships, all in order to get to the point that the Bowl has a great selection of watermelons.

funniest yelp reviews, yelp reviews, business reviews, customer reviews, conversation control, ratings management, review forums, yelp, funny customer reviews,

Now that we’ve seen some of the funniest Yelp reviews, let’s talk about the pros and cons of receiving humorous comments from consumers

Pros

One of the pros of receiving funny comments is that consumers felt your business was comment-worthy in the first place. Another benefit is that consumers felt your business and staff could handle a joke or two, meaning you give off a laid back vibe. A positive funny review may also garner social media attention, which acts as free publicity for your business as well.

Cons

While we certainly hope all of the funniest Yelp reviews are positive in nature, sometimes receiving a comical review is not such a great thing. Be on the lookout for online reviews that may be taunting or mocking your business or staff. Make sure any funny reviews are not using humor as a way to point out major flaws in your business. Finally, if you want to give off a more serious attitude, funny reviews are not something you should solicit.

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Reddit Demographics

In 2015, Reddit had 82.54 billion page views and 725.85 million comments made by 8.7 million users. Users spend about 11 minutes on site, casting almost 25 million up and down votes a day. But who exactly are these Reddit fans?

Reddit, like most social media sites, requires all users to be above the age of 13. However, the platform largely restricts the collection of personal or demographic information. Nevertheless, Reddit does share some user information, as well as online research and analytics tools.

Reddit users are 53% male and 47% female. According to Pew Research Center, “some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.” About 6% of all adults use Reddit.

The strongest affinity interest among Reddit users is:

  • Video Games

  • News and Media

  • Art/Entertainment.

United States makes up 54% of users. The next most popular locations include:

  • United Kingdom 7%

  • Canada 6%

  • Australia 3%

  • Germany 3%

According to a blog post on Reddit, 2011 regional information can show who is most “addicted to the site” by city:

The most engaged users (determined by average pages viewed in one session) include:

  • Canada: 15.72

  • United States: 15.46

  • Denmark: 13.99

  • Norway: 13.81

  • Sweden: 13.34

  • Netherlands: 12.89

  • United Kingdom: 12.86

  • Ireland: 12.57

  • Belgium: 11.98

  • Finland: 11.27

Without dispute, Reddit attracts dedicated users and unique content. Often times, before social media content goes viral on Facebook or Twitter, the content appears on Reddit first.

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How to Respond to a Negative Review

how to respond to a negative review on yelp and google

As long as review platforms have been online, businesses have been asking one question: how to respond to negative reviews. While a business’ most important review platform will vary by industry, we will provide basic advice for Yelp and Google reviews given their prominence in search engine rankings, and thus online visibility.

 

Yelp

Generally, on Yelp, we do not recommend responding to negative reviews. Many negative reviews will only focus on one aspect of a customer’s experience. Therefore, this does not reflect your business in its entirety. By responding to negative reviews, you give Yelp sales associates more incentive to sell you their online services. Instead, let your happy customers speak for you. If a customer expresses gratitude directly to you or someone on your staff, kindly request a Yelp review.

 

Google Reviews

Google Reviews, which is set up by Google my Business, encourages business owners to respond to reviews. They do this by marking how many reviews your business has, and how many you have responded to. This dashboard suggests that Google believes responding to reviews is positive for your profile. Because Google does not profit from Google my Business yet, sales associates will not be looking to exploit you. Therefore, if its inline with your business’ goals and objectives, we recommend the following approach.

How to Respond to a Negative Review

When responding to negative reviews, keep your composure. It is not only your unhappy customer reading your response, but also potential and existing customers.

1) If you feel angry, step back and wait to cool down.

2) Draft your response so it sounds apologetic and direct. Say that you are sorry to hear about his/her experience. Then, add that he/she can call your business phone (or customer service line) to further discuss or resolve his/her issue. This takes the conversation offline.

3) If you are dealing with multiple negative reviews, make sure each response is somewhat different. You do not want to copy and paste the same response. Small variations will show that you are reading each case individually, seriously and professionally.

Need more help with your reviews? Contact Frost Media Solutions by chat today to learn about our advanced review form optimization tactics.

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How to get your article to be featured as ‘Wikipedia Article of the Day’?

Wikipedia’s Article of the Day features a different article on the homepage of Wikipedia every day.  With the millions of daily visitors that Wikipedia receives, having your article on the homepage could drive huge increases in views.  All of these articles are community nominated and submitted through a section of Wikipedia’s website, with accompanying reasons why it should be featured.

1. Ensure your article is up to date

The first thing the moderators of the Article of the Day forum will do is check your article to ensure it is up to date.  This means all information should be relevant and recent and that all references and links should point to existing webpages.

2. Avoid edit volatility

If your page experiences a lot of edits, encourage or wait until a period of relative calm.  The moderators tend to avoid pages that are likely to change while featured, as this may result in uncertain or uncited edits.  If there’s an issue that tends to receive a lot of edits, try to ensure that you resolve this before making your submission.

3. Wait for a good time

Articles tend to be nominated for Article of the Day when an important date is approaching or after a significant achievement or prestigious recognition.  It is best for you to wait for a similar important date.  Alternatively, somehow relate your page to another upcoming date or development.

 

4. Prepare a good submission

Make sure you put together a convincing submission in support of your article.  These submissions are often heavily scrutinized – the more sound yours is, the better the odds of it being accepted.  It is worth checking out previous submissions for examples.  It may be worth going as far as nominating a number of other articles you think should be featured, to establish yourself as a contributor to the Article of the Day forum, in anticipation of nominating your page.

 

These techniques should ensure your article has the best chance possible of being nominated for Article of the Day.

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How to create Wikipedia page for company

Wikipedia is the largest online encyclopedia and arguably one of the most trusted sources of information on the internet.  Businesses are increasingly recognising the importance of having a strong and favourable Wikipedia presence.  Participating in Wikipedia not only ensures your existing or potential clients can find out about you, but also drives tangible results.

 

  • As a trusted source of information, Wikipedia can improve your reputation

  • Being present on Wikipedia increases your overall visibility

  • Wikipedia ranks extremely highly on Google search results

 

Once you have decided you would like a Wikipedia page, you need to go about creating a page for your company.  It is best not to rush into this stage, as research and preparation will make creating the page far easier.

 

1. Research and preparation

As Wikipedia is an encyclopedia, anything that’s published needs to be referenced and justified.  Do some prior research and find articles that you can use to reference facts and statistics about your company.  If there is not much information about your company on the internet, consider reaching out to a PR firm or content producer.

 

2. Establishing whether you need a page

It is important to establish whether you should actually have an entire page.  It could potentially be more appropriate for you to add content to existing pages, directly referencing your company.  This could serve to leverage the visibility and authority of the existing Wikipedia pages to promote your company.  Look for pages that naturally complement your business, that have high viewership and that you can amend with minimal edits.

 

3. Drafting the page

The number one rule with drafting content on Wikipedia is that it needs to appear unbiased.  You should avoid blatantly advertising or inflating achievements of your company, as content like this is bound to be edited or removed.  You are more than entitled to focus on the positive aspects of your company, but ensure that you write the article from a factual perspective, with as many references as appropriate.  We suggest you have a third party check over the draft as a final step.

4. Monitor your page

Once you have uploaded your page, it is important to regularly check on it to see if it requires edits or updates, the same as you would your website.  Some actions may include checking references to check they still link to an active page or updating employee or financial statistics.  Wikipedia is open source, meaning it can be edited by anyone.  This may seem intimidating, but if you are confident your information is factual, you have nothing to worry about.

These tips should have you well on the way to creating a great Wikipedia page for your company.

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How to get your name on Wikipedia

Wikipedia has developed into what is arguably the primary and most trusted source of information on the internet.  With more than 400 million unique visitors a month to the Wikimedia network, it can be crucial for a company or individual to have a strong Wikipedia presence.  However, Wikipedia’s strict editing guidelines, rigorous monitoring and bare bones style can at first seem daunting for those looking to participate.  That is why we have put together a brief guide to give you an idea of how to establish your own Wikipedia presence.

1. Why?

Before adding content to Wikipedia, you should establish why you or your company is ‘noteworthy’.  Three great indicators of whether you should add content to Wikipedia regarding yourself or your company are:

 - You have a novel product, invention or idea, or somehow make a significant contribution to an area or industry

- Yourself, the founder or manager of the business is notable for some reason, as a professional or sports person for example

- There is little or no other information on wikipedia regarding the service or product you offer

 

While these examples offer the most straightforward opportunities for adding content to Wikipedia, they are not exclusive.  The size and nature of Wikipedia offers a multitude of opportunities for you to gain relevant exposure.

 

2. What?

All content on Wikipedia should be unbiased and factual – it is afterall an encyclopedia, and is closely guarded as such.  Content that is purely promoting yourself or your products and services will likely be detected and removed.  You need to ensure that the content you are entering or editing is purely factual, while also conveying your intended message.

The best way to ensure your content stays on Wikipedia, is to link to quality articles or sources to reference anything you add.  It may be worth having press releases or articles published in anticipation of adding content to Wikipedia.

 

3. How?

Signing up and conducting edits on Wikipedia is relatively straightforward.  However, all content must follow a strict style guideline, known as the Wikipedia Manual of Style.  You should study this and ensure any edits follow the relevant guidelines – for example the type of page you are editing may have a separate style guide.

Wikipedia actually recommends checking out a standard encyclopedia prior to making any edits.  This will give you a feel for the style and format you should emulate.

While managing your presence on Wikipedia can seem daunting, the right preparation and quality editing will ensure your content is kept and better yet seen.

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